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Eric Schumann — a name that might not be widely known in the diesel community, and that's perfectly fine. When Eric joined Thoroughbred Diesel in 2005, the company looked quite different. It was a small operation: just the owner and two mechanics. Their primary services revolved around diesel truck repairs, window tinting, and Rhino Lining.
Eric was brought on board to create Thoroughbred Diesel’s e-commerce website, and he brought with him a wealth of experience. Prior to joining the team, he had already created two highly successful e-commerce sites in the aftermarket truck accessory industry. He used that expertise to lay the foundation for what would become ThoroughbredDiesel.com.
Over the years, Eric has worn many hats and played a key role in the company’s growth. Many of the responsibilities he once managed alone have since grown into full departments. Thanks to that growth, Eric has been able to focus on what he does best: building and maintaining a robust, up-to-date online catalog that continues to serve diesel enthusiasts across the country. Outside of work, Eric’s passions run deep: he’s a long-time believer in Bitcoin, a loyal Cincinnati Bengals fan (Who Dey!), and never turns down a chance to talk craft beer. Whether he’s optimizing a product listing or analyzing the Bengals’ offensive line, Eric brings the same sharp eye and dedication to everything he does.