Survive or Thrive 2025: Accelerating Growth in the Diesel & Automotive Industry

The diesel and automotive industry isn’t just about turning wrenches and selling parts. It’s about adapting, innovating, and building businesses that stand the test of time. That’s exactly why Survive or Thrive was created. Hosted by Driven Warehouse Distributing (DWD), the wholesale arm of Thoroughbred Diesel, this two-day event in Winchester, Kentucky, is designed to equip shop owners, technicians, and industry professionals with the tools and knowledge to not just survive, but truly thrive in today’s evolving marketplace.

Now in its third year, Survive or Thrive 2025 continues to focus on real-world business strategies, cutting-edge industry trends, and hands-on training to help attendees take their shops to the next level.

 

 

A Two-Day Blueprint for Success

This year’s conference will be held on May 15-16, 2025, with each day tailored to key aspects of business and technical growth.

Day 1: Business Growth & Development (May 15th)

No matter how skilled a technician is, running a successful business requires more than just technical expertise. It demands strong leadership, financial know-how, and strategic planning. Day 1 is all about business development, operational efficiency, and financial growth.

Industry-leading speakers will tackle topics such as leadership, shop profitability, process improvement, and digital marketing, offering actionable insights to help businesses increase revenue, streamline operations, and improve customer experience.

Featured speakers include:
✅ Cecil Bullard – The Institute | Renowned business coach specializing in shop management and profitability
✅ Matt Wagg – Auto Ignite Management | Expert in business development and digital strategies for repair shops
✅ Dean Cole – FocusCFO | Financial strategist helping business owners understand and improve their financials
✅ Chris Gayne – Dale County Diesel | Diesel business owner sharing real-world experiences in growth and shop management

Expect deep dives into profit margins, pricing strategies, hiring & retaining top talent, and leveraging technology to stay ahead in an increasingly competitive industry.

 

 

Day 2: Product, Industry Trends & Diagnostic Learning (May 16th)

After focusing on business fundamentals, Day 2 shifts gears to technical advancements, product innovations, and industry changes.

Attendees will get first-hand insights from top manufacturers and industry experts about new products, emerging technologies, and the latest in diagnostics and shop management software.

Key speakers and sessions include:
🔧 Brett Kinsfather – Shop Monkey | Cutting-edge shop management software and its impact on efficiency
🔧 Tony Salas – Powertrain Training | Advanced diagnostic techniques and powertrain troubleshooting
🔧 Leading manufacturers discussing new product releases, updated industry standards, and technological advancements

The day wraps up with a three-hour vendor hall, where attendees can connect directly with manufacturers, ask questions, and get hands-on experience with the latest tools and technologies.

 

 

Why You Should Attend

✅ Learn from top industry experts who have successfully grown businesses and navigated industry shifts
✅ Get exclusive insights into new product releases, shop management tools, and diagnostic advancements
✅ Network with fellow shop owners, technicians, and manufacturers in an engaging, high-value environment
✅ Walk away with actionable strategies to improve efficiency, boost revenue, and stay ahead of the competition

At Survive or Thrive 2025, it’s not about just getting by, it’s about building a business that grows, adapts, and leads the way in the diesel and automotive industry.