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Two Events. One Mission. Real Growth for the Diesel & Automotive Industry.
The diesel and automotive industry isn’t just about horsepower and parts—it’s about building strong, sustainable businesses in a market that never stops changing. That’s why Survive or Thrive exists.
Hosted by Driven Warehouse Distributing (DWD), the wholesale arm of Thoroughbred Diesel, Survive or Thrive is a two-day, in-person industry event built specifically for shop owners, technicians, and automotive professionals who want more than surface-level motivation. This is about real strategies, real experiences, and real results.
In 2026, Survive or Thrive expands to two locations, giving more people access to the same proven format—while keeping the hands-on, high-value experience attendees expect.
The Texas event will utilize both an event venue and our Texas warehouse, all located in Carrollton. This allows us to keep the same Survive or Thrive format everyone is familiar with—while expanding the experience through our growing Texas footprint.
Expect:
Classroom-style business and technical sessions
Manufacturer education and product insight
Vendor engagement with real access to industry experts
A hands-on environment that blends education with real-world application
The Kentucky event returns to the same facilities used in past years, including The Barn and our main headquarters in Winchester. This location has become the heart of Survive or Thrive—and continues to deliver the experience attendees have come to expect.
Expect the same proven format with updated content, new speakers, and expanded vendor participation.
Each Survive or Thrive event follows a two-day structure designed to balance business strategy with technical and industry education.
Technical skill alone doesn’t build a great business. Day 1 focuses on the behind-the-scenes decisions that determine whether a shop struggles—or scales.
Topics include:
Leadership and team development
Shop profitability and financial clarity
Process improvement and operational efficiency
Marketing, branding, and customer acquisition
Hiring, retention, and long-term growth strategy
Sessions are led by industry professionals who have built, grown, and operated real businesses, not just consultants with theories.
Attendees leave Day 1 with clear takeaways they can apply immediately—not vague ideas or generic advice.
Day 2 shifts gears to what’s happening right now in the diesel and automotive space—and what’s coming next.
Manufacturer-led product education
Diagnostic and technical training
Insights into new tools, software, and technology
Industry trends impacting shops and installers
The day wraps with an extended vendor hall, giving attendees direct access to manufacturers, product experts, and decision-makers—not just sales reps.
✅ Learn from people actively building and running successful businesses
✅ Gain practical strategies you can implement immediately
✅ Stay ahead of product, technology, and industry changes
✅ Build real connections with shop owners, technicians, and manufacturers
✅ Experience an event designed for value, not hype
Survive or Thrive isn’t about checking a box or sitting through generic presentations. It’s about equipping the industry with knowledge that actually moves the needle.
Whether you attend in Texas, Kentucky, or both—Survive or Thrive 2026 is built to help you adapt, grow, and lead in an industry that rewards those willing to evolve.